Q hen an Italian investor decides to entrust some of its savings to the stock market not having the tools to usually buy direct actions identified, relies on the pursuant to a fund, or your bank, or a broker to get the amount of shares required. Sometimes it may require you to purchase at a specified price and this is one of the few elements of flexibility granted to him. He has been trading of shares through an intermediary that does the work for him. The agent has full access to the market and lives in commissions from purchases and sales made to its customers. For the small investor trading in securities on the financial market is held with all forms of intermediation and communication typical of the traditional market. However, when the operator of a company authorized to trade on the Milan press a confirmation button to purchase a security listed on the Milan Stock Exchange, it does usually from a desk in a bank or a finance company. He acts according to the screen in front of a PC a keyboard and a mouse and its decisions are the result of information received and the availability signaled by the market at any given moment. The operator can respond to a purchase price or proposed sale or he may propose a price to other market players. The market shares the same network of buying and selling, the same classification of products, on which lay down rules to ensure regulatory authorities. For each click of the mouse, the operator moves the electronic assets (shares) and money (the equivalent) payable by a person in favor of another. All this happens in an integrated way, in an environment where information, the encounter between supply and demand, the economic transaction and "delivery" of goods carried on the same medium. This is the true electronic marketplace, and here lies the reality of the Electronic Commerce , not something so new ... it exists for some time and the stock market or financial markets represent the most illuminating examples. There are also various forms of electronic payment for goods and services that have entered the custom of our lives private and professional. Examples of purchases and payments made at a distance are the toll (or Fastpay) freeways, this ATM and credit cards , charging a card of a mobile phone, EDI. The new E-commerce of our day, is that the Net allows you to create a new market in which to operate for commercial purposes. Examples of payment systems mentioned above refer to technologies that have increased efficiency for the management of economic transactions. Goods are, however, identified and purchased in the traditional way, in the traditional market. Traditional methods but give way in an increasingly consistent with the new methods of payment, that having flexibility and elasticity to use good money to supplant the old "paper" or "metal" to be replaced by electronics. Today, with the Internet, in this direction has certainly changed in a more profound and radical. To meet the demand and supply of goods and services have until now mainly used traditional forms of communication: the interpersonal encounter, letters, phone. The PCs are served only to support the management of commercial calculation and budgets in the accounting office, write and store contracts, manage inventory and production, combining data. Today, however, we need the PC to communicate through them we reach a moment in every corner of the planet and we put ourselves in communication with other computers or with other people who work behind the monitor. Just try to imagine you sitting at your desk in front of your monitor, or better yet sit comfortably sulproprio couch with your laptop on your knees ... you press a key on the keyboard and in less than no time your monitor becomes a window, the window that allows you to take over the world and allows the world to affiacciarsi on you! So we can easily understand the enormous potential of this kind of reality, this is possible because almost every PC in the world are interconnected through the network Internet, and soon other devices will be added to compose the nervous tissue of our planet. Until a few years ago, PCs were not isolated objects and talking to each other, and if they did it was to share local resources like a printer, a network server, fax, scanner. The Internet has created a few years in a large square where every day people meet, exchange information and build relationships: 150 million people in one place! It 'obvious that this environment sooner or later we expect the business they are born. One day someone comes with something new, a good product, and tells all, it advertises: the birth of interest if they speaks, it is estimated with the product and then someone makes a business proposal. The advantages of electronic commerce are too big and not obvious to give a little 'attention and learn more about what opportunities we face. Internet is not just a new technology that allows us to do things better and faster than before, less money and less time-consuming. The system of relationships and business logic that the Net is creating in the world, gives new ways of doing business and a willingness to understand cultural opportunities that arise. Business is business, a journey to the center of the world, an increasingly less obscure called Electronic Commerce .
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