Someone may ask why Telecom in Italy insist on repeat all the newspapers, on TV and the Web the new slogan of his campaign "to inform you," Gandhi with the protagonist, a blog open to contributions from surfers, rich in ideas and social humanitarian certainly supported by a considerable economic effort.
The reason is very simple and very little humanitarian and social Telecom is committed in Italy these days and since the summer in a confrontation on the issue of the 5,000 union employees that the company wants to make the move and could only be the first tranche of a larger group of employees of which get rid of.
Telecom does not live at all the emergency Alitalia, is not at the barrel of the gas, even in recent years has distributed too generous dividends to its shareholders and very high salaries to their executives. The only thing in common with Alitalia Telecom is the current chief of staff, who for years has managed the human resources Alitalia.
Planning an advertising campaign so massive and so expensive on average, at a time of crisis in advertising, means for Telecom secure a good "news blackout" on the issue redundancies ... as it is happening regularly on mainstream media. Thanks for the news
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